Brand
image

Management of the graphic line of the companies:
- Logo, isotype and imalogo

- Social media (images, photographs, videos)

- Creation of corporate image

- Merchandising

Logo design

UMBRELLA BRAND

Main brand "MérakomGroup", with a conceptual idea behind which the idea is born, this represents six main branches, and these in turn have specific subdivisions for the product or service to be represented.
Finally, a variation of the line that covers the 6 again but with the idea of the podcast, is represented using the same graphic elements but increasing a new concept.
The final result is a variation of logos but from the same family and with the base and root of only one which is "Mérakom Group".

Other logos were designed for independent companies, the main brand and secondary brands were created so that they could be used in different media.
Taking into account the concepts, style, legibility and creativity.

Redesign of the "il violino" brand

The company sought to refresh the brand, making it look more youthful and legible, for a more targeted audience of weddings and social events.
Concepts:
Magical, emotional, modern, elegant, friendly.

Color palette and fonts for the redesigned "Il Violino" brand

The aim was to create a fresher, wedding-oriented feel. The use of lighter and pastel colors creates a light, inviting space for the audience.
The typography was legible yet friendly, with more circular, non-harsh strokes, and contrasting handwriting to add a special touch to specific publications.
A graphic element was olive leaves, representing freshness, a symbol of laurel and victory.

"Tu Walaya" brand design

Brand design and color selection for a new company. Concepts: - Family - Organic - Kindness

"isabella" brand design

With arabic style and adaptable to different products for easy readability.

"Ombú" brand design

Concepts: - Modern - Recycling - Nature - Vegetation

"Epic Symphony Orchestra" brand design

Concepts: - Modern - Elegant - Element of a conductor's orchestra

"De cuerdas & teclas" brand design

Concepts: - Minimalist - Strings and piano - Adaptable

"Cami Becerra" brand design

Concepts: - Youthful - Elegance - Diva - Friendly

"Morabeza ensemble" brand design

Concepts: - Sweetness - Warmth - Professionalism Based on the required concepts and the target audience, the solution was to contrast a sans serif typeface, editing small details in the letter "A" to give it a more refined space, which contrasts with a handwritten typeface to convey a sense of delicacy and sweetness. A logo with a musical representation that reflects the service they offer was added, along with the choice of a warm color but with a strong tone that denote elegance and security.